Never Follow is not only a racing ethos but also code to live by. While racing is about pushing yourself harder than the person in front, life is about leading the way in everything you undertake and seeking new adventures by breaking away from ‘normal’.

For most, life follows the script written for them by the expectations of others and revolves around the rules of normalness. Never Follow is a brand for those seeking to make their own path. Life is yours to control and take in whichever direction you choose.

When you’re in second fighting for first at the top of the climb, when every part of you hurts, when your mind is telling you to just quit, remember; Never Follow.

To those that say; ‘it can’t be done’, ‘you’ll never do it’, ‘why bother’, we say; ‘Never Follow’.